Merlin Marketplace

Create experience for Walmart Merchants select, review and manage products more efficiently

The goal of this product is to create efficient and frictionless marketplace/shopping experience for Walmart merchants and clients

Time Period

April 2019 - Oct 2021

Role

Lead Product Designer

Vision

Served Area

APPROACH

Identify gaps throughout existing flow

Based on the data we gathered in terms of user feedback and behavior, we continuously improved experience and discovered new ideas. It was not just about shipping features, but about creating value for both our customers and our businesses.

APPROACH

Identify core behavior

Based on the data we gathered in terms of user feedback and behavior, we continuously improved experience and discovered new ideas. It was not just about shipping features, but about creating value for both our customers and our businesses.

Challenges on Existing Experience

Cumbersome Product Adding Process

High drop-out rate from product selection to buy plan submission

Excessive email communication between merchants and sourcing

SOLUTION #1

Streamline product adding process

Based on the data we gathered in terms of user feedback and behavior, we continuously improved experience and discovered new ideas. It was not just about shipping features, but about creating value for both our customers and our businesses.

Existing Experience

Improved Experience

SOLUTION #2

Reduce multile destinations to one

Here I added another page called line review library, where users can upload and maintain their line review files. When creating the report, all they need to do is to select the line review file previously uploaded.

Existing page with 4 options in navigation

Improved page with 2 options in navigation

SOLUTION #3

Leverage existing capabilities of other product

Since I was also working on a product called Flip, I proposed to the leadership team that we could also leverage the existing capabilities of flip. This is also beneficial for flip because it provides a scalable solution that could help expand use cases. A win-win solution

MVP 1.0

Merlin-Flip Integration

MVP 2.0

A more efficient ruleset creation process

85%

Up to 85% time saved for compared with the previous design

62%

Reduced buy plan drop out rate 

30%

Increased SUS

KEY TAKEAWAYS

Outcomes Over Output

• Look at more actionable than impact based metrics to work toward
• There is no such things as improvement on one page. It’s a system.

aarontang.design@gmail.com